Are you planning to implement, have begun implementing or are currently managing an enterprise software solution for your company? My advice, regardless of where you are on your solution management journey, is to “Think Like a Marketer” and weave that mind set throughout your solution management team and service delivery model to ensure you get to your destination with all users and stakeholders on board. Why? Because to be successful you’ll need user adoption, and marketers are all about “user adoption.”
Traditional maturity models are used to determine levels of sophistication across technology deployment initiatives. But while they help gauge levels of DAM proficiency, they don’t inherently drive to DAM success. What would happen if we applied the classic Geoffrey Moore “Crossing the Chasm” entrepreneurial strategy instead?
Come join the EMMsphere team virtually on June 3rd for the kickoff of Aprimo Sync! Virtual Experience 2020! This year the Aprimo Sync! event is a 100% virtual experience that officially kicks off on June 3rd, but that also continues throughout the summer – an “always on” experience that will bring Aprimo knowledge, content, and […]
Changing behavior isn’t easy. No secret there. Every day, we help clients navigate and respond to Marketing change. We get to shape the tools they use and help them adapt to those changes. So, when a group like us is asked to change – we take note!
EMMsphere is pleased to announce that we’re a proud sponsor of the Henry Stewart DAM San Diego 2019 Conference on November 6th – 7th, 2019. We highly encourage everyone to attend. Henry Stewart DAM is the world’s largest conference dedicated to Digital Asset Management, and this upcoming San Diego DAM Conference promises to be an […]
EMMsphere’s resident information professional Laura Fu shares her thoughts on the value that a librarian adds to a DAM implementation.
On Thursday, September 26th, EMMsphere will have the honor of presenting a webinar event alongside Aprimo, one of our longstanding business partners. This event will be hosted by Aprimo and will feature insights we’ve gained from many years in the field in designing and deploying Digital Asset Management (DAM) and Production Workflow solutions. We invite […]
EMMsphere is delighted to be recognized as censhare’s US Newcomer of the Year, and we’re extremely fortunate to partner with a world-renowned industry leader like censhare.
On Tuesday, March 26th, EMMsphere will have the honor of presenting the first event in our upcoming 2019 Webinar Series. This will be a series of webinars hosted by the EMMsphere team and featuring presentations with leading industry thought leaders. We look forward to discussing interesting topics across the digital asset management landscape, as well as […]
I recently had the pleasure of hearing Ted Rubin present as a keynote speaker in Munich Germany. He grabbed my attention immediately with his passion and high energy within the first five seconds of his presentation.