Marketing teams must deliver more personalized content across expanding digital channels while managing fragmented audiences, limited resources, and rising expectations for measurable impact.
Blog
Help Me Help You: From Support Queue to Adoption
When we think about Workfront or any new implementation, we usually break it into people, process, and data. And every time, people are the part that is going to change. They are also the part that is most valuable.
Closing the Loop: Why Data Governance Is Now the Center of Martech Gravity
What’s changing now isn’t just tooling. It’s the operating model. The shift underway is from linear content operations to a closed‑loop content supply chain and from tool‑centric governance to data‑centric governance.
Building Workfront for Analytics and (Of Course) AI
Too many Workfront implementations begin thinking about analytics too late. It’s an easy trap to fall into. But deploying Workfront with analytics in mind forces discipline from day one.
Maturity Is a Score. Measurable Impact Is Imperative. Here’s the One Shift That Closes the Gap.
Your capability-maturity model is probably slowing you down, burning your budget, and giving leadership the illusion of progress. Spoiler alert: the C-suite wants results. Numbers. Now.
A Success Story: Consistency, Control and Adoption of MLR Processes in the Life Sciences Industry
The Medical Legal and Regulatory (MLR) process is one of the most critically important and technically challenging processes in the pharmaceutical and life sciences industries. It’s central to all marketing production initiatives. For this particular client, EMMsphere ensured MLR efficiency and stability – and equally important, adoption.
AEM–Workfront Connector: a Practical Guide for AMS and AEM as a Cloud Service
The AEM–Workfront connector integrates project management (Workfront) with digital asset management (AEM DAM). This ensures assets created, reviewed, and approved in Workfront flow directly into AEM for publishing.
Think Bigger by Going Smaller: The Case for Boutique Consulting Firms
Organizations often gravitate toward big names when selecting a consulting partner. While large firms bring scale, a boutique can have positive impact on your projects, team and business.
Common Challenges When Using Adobe Workfront (and How to Tackle Them)
While Adobe Workfront is a robust work management platform, it also has challenges, and you’ll encounter obstacles. But with the right approach, most of these can be resolved.