The fundamental issue with maturity models in general, and the well-known “DAM Maturity Model” in particular, is this: they are diagnostic tools focused on measuring levels of proficiency, not prescriptive tools focused on achieving specific outcomes. So where can you find a prescriptive model? Good news: right here!
Enterprise-class means high-performance and large-scale. But does any of that matter if users don’t embrace the solution? Somehow in all the technology we forget the obvious: it’s about adoption. And adoption is about getting users to demand the solution, because they believe they’re better off with it than without it.
As brands move head-first into creating more personalized experiences for their audiences, there’s a greater need for more and more content to fuel the needs of individual audiences. You’d think this fast-paced consumption of digital media would be a marketer’s dream, but managing it in a way that lets you track all of the components […]
Are you planning to implement, are currently implementing, or are you currently managing an enterprise software solution for your company? Think Like a Marketer, and weave that mind set throughout every aspect of your delivery team, and your service delivery model model. Why? Your success will need user adoption, and marketers are all about adoption.
Traditional maturity models are used to determine levels of sophistication across technology deployment initiatives. But while they help gauge levels of DAM proficiency, they don’t inherently drive to DAM success. What would happen if we applied the classic Geoffrey Moore “Crossing the Chasm” entrepreneurial strategy instead?
Come join the EMMsphere team virtually on June 3rd for the kickoff of Aprimo Sync! Virtual Experience 2020! This year the Aprimo Sync! event is a 100% virtual experience that officially kicks off on June 3rd, but that also continues throughout the summer – an “always on” experience that will bring Aprimo knowledge, content, and […]
Changing behavior isn’t easy. No secret there. Every day, we help clients navigate and respond to Marketing change. We get to shape the tools they use and help them adapt to those changes. So, when a group like us is asked to change – we take note!
EMMsphere is pleased to announce that we’re a proud sponsor of the Henry Stewart DAM San Diego 2019 Conference on November 6th – 7th, 2019. We highly encourage everyone to attend. Henry Stewart DAM is the world’s largest conference dedicated to Digital Asset Management, and this upcoming San Diego DAM Conference promises to be an […]
EMMsphere’s resident information professional Laura Fu shares her thoughts on the value that a librarian adds to a DAM implementation.