Managed Services for Marketing Operations
Come join the EMMsphere team virtually on March 15-16 for the Adobe Summit Digital Experience Conference 2022! Participate in a community of Experience Makers from around the world to learn, be inspired, and make connections that will help you create better, more personalized digital experiences!
As DAM platforms expand their workflow capabilities, and Marketing Work Management platforms get smarter about embedding DAM within their production workflow engines, an increasingly compelling opportunity exists to take advantage of the DAM + Workflow combination. This webinar explores how to get the most out of this great combo.
After a solution goes live, user satisfaction and sentiment sometimes start to go down, and sometimes the knee-jerk reaction is: throw the software out. But wait! Turns out that’s often not the right conclusion. Here’s how to set the ship straight.
Clients often ask: what is the one metric to best characterize the true state of user sentiment? These days it seems everyone wants information distilled to a single number or soundbite. Well, we’re in luck, there are actually two great candidates – and also a suggestion of own.
Training is a key element for success in any marketing technology initiative. That goes without saying. What typically goes with little fanfare, however, is the tremendous potential that training offers. Capturing the potential simply requires fully embracing training as a foundational pillar for transformation.
When discussing user adoption you’ll often hear us talk about user satisfaction. And, you’ll also hear us talk about causality. But there’s one more thing to consider: source. Because while causality tells us what to focus on — source tells us where and when.
In marketing technology initiatives, adoption always gets a lot of attention. But what do we need to get adoption? It’s about getting to the bottom of it all, finding the initial dominos in a sequence of dominos, to get users to embrace it and ultimately advocate for it.
In the world of marketing technology deployment, few topics get more airtime than user adoption. As a result, we’re often asked to articulate our own perspectives on adoption: how are they different? Well, we simply place more emphasis on topics that often get less attention. Let’s explore.
EMMsphere closed out 2021 with it’s strongest-ever revenue, delivering double-digit growth year-over-year. Now, as 2022 gets started, EMMsphesre is poised to accelerate its growth even more rapidly with significant resource expansion and the formation of three new Innovation Centers.