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Blog

Adobe Summit 2022 - EMMsphere Sponsorship

Join EMMsphere at Adobe Summit 2022!

March 8, 2022 by EMMsphere

Come join the EMMsphere team virtually on March 15-16 for the Adobe Summit Digital Experience Conference 2022! Participate in a community of Experience Makers from around the world to learn, be inspired, and make connections that will help you create better, more personalized digital experiences!

Filed Under: Events

The Convergence Of DAM & Production Workflow (2022)

Webinar:  The Convergence of DAM & Production Workflow — a Combination to Drive Adoption, Compliance & Productivity

February 28, 2022 by Francisco Ruiz

As DAM platforms expand their workflow capabilities, and Marketing Work Management platforms get smarter about embedding DAM within their production workflow engines, an increasingly compelling opportunity exists to take advantage of the DAM + Workflow combination. This webinar explores how to get the most out of this great combo.

Filed Under: Events, Videos

The Answer Lies Within - Uncovering Priorities To Improve User Satisfaction

The Answer Lies Within:  Uncovering Priorities to Dramatically Improve User Satisfaction

February 17, 2022 by Francisco Ruiz

After a solution goes live, user satisfaction and sentiment sometimes start to go down, and sometimes the knee-jerk reaction is: throw the software out. But wait! Turns out that’s often not the right conclusion. Here’s how to set the ship straight.

Filed Under: Articles

Measuring Sentiment - One Metric To Rule Them All

Measuring Sentiment:  One Metric to Rule Them All?

February 17, 2022 by Francisco Ruiz

Clients often ask: what is the one metric to best characterize the true state of user sentiment? These days it seems everyone wants information distilled to a single number or soundbite. Well, we’re in luck, there are actually two great candidates – and also a suggestion of own.

Filed Under: Articles

Big Learning - From Training To Organizational Transformation

Big Learning:  From User Training to Organizational Transformation

February 17, 2022 by Francisco Ruiz

Training is a key element for success in any marketing technology initiative. That goes without saying. What typically goes with little fanfare, however, is the tremendous potential that training offers. Capturing the potential simply requires fully embracing training as a foundational pillar for transformation.

Filed Under: Articles

Shaping Satisfaction - Preempt Adoption Challenges At The Source

Shaping Satisfaction:  How to Preempt Adoption Challenges at the Source

February 17, 2022 by Francisco Ruiz

When discussing user adoption you’ll often hear us talk about user satisfaction. And, you’ll also hear us talk about causality. But there’s one more thing to consider: source. Because while causality tells us what to focus on — source tells us where and when.

Filed Under: Articles

Building Adoption - Pinpointing Independent And High Impact Factors

Building Adoption:  How To Pinpoint Independent & High-Impact Factors

February 17, 2022 by Francisco Ruiz

In marketing technology initiatives, adoption always gets a lot of attention. But what do we need to get adoption? It’s about getting to the bottom of it all, finding the initial dominos in a sequence of dominos, to get users to embrace it and ultimately advocate for it.

Filed Under: Articles

Beyond Adoption - Achieving Long Term User Sustainability

Thinking Beyond Adoption:  Achieving Long-Term User Sustainability

February 17, 2022 by Francisco Ruiz

In the world of marketing technology deployment, few topics get more airtime than user adoption. As a result, we’re often asked to articulate our own perspectives on adoption: how are they different? Well, we simply place more emphasis on topics that often get less attention. Let’s explore.

Filed Under: Articles

EMMsphere Growth And Expansion 2022

EMMsphere Announces Significant Services Growth and Organizational Expansion Going Into 2022

February 4, 2022 by EMMsphere

EMMsphere closed out 2021 with it’s strongest-ever revenue, delivering double-digit growth year-over-year. Now, as 2022 gets started, EMMsphesre is poised to accelerate its growth even more rapidly with significant resource expansion and the formation of three new Innovation Centers.

Filed Under: News

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