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Blog

Building Adoption - Pinpointing Independent And High Impact Factors

Building Adoption:  How To Pinpoint Independent & High-Impact Factors

February 17, 2022 by Francisco Ruiz

In marketing technology initiatives, adoption always gets a lot of attention. But what do we need to get adoption? It’s about getting to the bottom of it all, finding the initial dominos in a sequence of dominos, to get users to embrace it and ultimately advocate for it.

Filed Under: Articles

Beyond Adoption - Achieving Long Term User Sustainability

Thinking Beyond Adoption:  Achieving Long-Term User Sustainability

February 17, 2022 by Francisco Ruiz

In the world of marketing technology deployment, few topics get more airtime than user adoption. As a result, we’re often asked to articulate our own perspectives on adoption: how are they different? Well, we simply place more emphasis on topics that often get less attention. Let’s explore.

Filed Under: Articles

EMMsphere Growth And Expansion 2022

EMMsphere Announces Significant Services Growth and Organizational Expansion Going Into 2022

February 4, 2022 by EMMsphere

EMMsphere closed out 2021 with it’s strongest-ever revenue, delivering double-digit growth year-over-year. Now, as 2022 gets started, EMMsphesre is poised to accelerate its growth even more rapidly with significant resource expansion and the formation of three new Innovation Centers.

Filed Under: News

Platform Decisions - Build vs Buy vs Switch

Platform Decisions: Build vs. Buy vs. Switch (Video)

October 18, 2021 by Francisco Ruiz

Sooner or later, as organizations scale their marketing operations, the question arises: is our current Enterprise Work Management (EWM) solution up to the task — or should we build, buy or switch to something different? Here’s our carefully considered approach – see the video!

Filed Under: Videos

Platform Decisions - When & How To Build A Case

Platform Decisions: When & How to Build a Case

October 18, 2021 by Francisco Ruiz

We’ve all been there before. You look forward and get a foreboding sense that something doesn’t feel right. Something’s got to give. It’s the moment when you’re asked to decide: what Enterprise Work Management platform should your organization standardize on going forward?

Filed Under: Articles

Platform Decisions - Evaluating Fit

Platform Decisions: Evaluating Fit

October 18, 2021 by Francisco Ruiz

Let’s talk about the first major area to consider when contemplating a decision on whether or not to switch work management solutions, which is about evaluating the overall fit of both the current and alternate platform’s capabilities within the context of your organization’s needs.

Filed Under: Articles

Platform Decisions - Assessing Viability

Platform Decisions: Assessing Viability

October 18, 2021 by Francisco Ruiz

The second area of consideration in a platform decision is about evaluating the viability of both the current and alternate, or switch, platforms. This involves understanding current user sentiment, anticipating the sustainability of the solutions over time, and gauging the plausibility of achieving your objectives.

Filed Under: Articles

Platform Decisions - Estimating Impact

Platform Decisions: Estimating Impact

October 18, 2021 by Francisco Ruiz

Of all the considerations that go into a platform decision, estimating economic impact may be the most difficult. Your CMO will need it to build a compelling case, and your CFO will second-guess any assumptions you make. The good news: our Impact Model can help you satisfy both!

Filed Under: Articles

Platform Decisions - Testing Assumptions

Platform Decisions: Testing Assumptions

October 18, 2021 by Francisco Ruiz

CMOs need a compelling estimated impact in order to get approval for a platform switch. However, CFOs may be a bit more demanding – they’ll probably ask: how much variance can we have in our assumptions, and still come out ahead? Here’s how to answer with confidence.

Filed Under: Articles

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