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Blog

EWM Platform Decisions - Build Buy Switch

Webinar: EWM Platform Decisions – Build vs. Buy vs. Switch

September 9, 2021 by EMMsphere

On Wednesday, September 29th, EMMsphere will have the honor of co-hosting a webinar event with Aprimo. We invite you to join us as we discuss how to make an Enterprise Work Management (EWM) decision that’s right for your marketing organization.

Filed Under: Events

DAM Perspectives - Part 1

DAM Perspectives (Part 1):  The Need for a New Approach

July 14, 2021 by Francisco Ruiz

For anyone looking to get a foothold toward a successful DAM implementation, and hoping to avoid pitfalls along the way, two questions inevitably come up. First, where do I begin? And second, how do I get there from here? The good news: a prescriptive approach should help.

Filed Under: Articles

DAM Perspectives - Part 2

DAM Perspectives (Part 2):  The Two Key Outcomes

July 14, 2021 by Francisco Ruiz

When embarking on a DAM transformational journey, where should we start? Well, how about if we start with the end and ask ourselves, what are we really trying to achieve? That would be two things: an Operational System of Record (OSR), and User Adoption.

Filed Under: Articles

DAM Perspectives - Part 3

DAM Perspectives (Part 3):  The Target Audiences

July 14, 2021 by Francisco Ruiz

When embarking on a DAM initiative, make sure you know your DAM customer! Meaning, be clear about the specific target audience that will use your DAM, and focus your DAM development on meeting their specific needs. Geoffrey Moore’s classic Crossing the Chasm shows how it’s done.

Filed Under: Articles

DAM Perspectives - Part 4

DAM Perspectives (Part 4):  Building the Foundation

July 14, 2021 by Francisco Ruiz

When building your DAM Foundation, it’s not a bad idea to remind ourselves of the old saying that the battle is won or lost before it’s ever fought. This statement is often true – which raises the stakes in getting the foundational pieces of your DAM just right.

Filed Under: Articles

DAM Perspectives - Part 5

DAM Perspectives (Part 5):  Building the Solution

July 14, 2021 by Francisco Ruiz

Building your DAM Solution is incredibly hard work. It’s about solving problems, not going around them. What that really means is we should strive to build a DAM that’s supremely helpful to end users. To achieve that, four key dimensions will come into play.

Filed Under: Articles

DAM Perspectives - Part 6

DAM Perspectives (Part 6):  Building Conformity

July 14, 2021 by Francisco Ruiz

Building DAM Conformity is about ensuring your DAM’s success for the long-term. This certainly means governance – but a kinder and gentler version that can facilitate and help to maintain, along with Automation, a DAM that’s supremely helpful for end-users.

Filed Under: Articles

Success Story Public Interest And Advocacy

A Success Story: World-Class Outreach in the Public Interest & Advocacy Industry

July 13, 2021 by Francisco Ruiz

Among membership-based public interest organizations, but few are as large, vital, and prolifically active as this client, which provides services ranging across healthcare, insurance, educational, employment and retirement benefits – all closely regulated environments. EMMsphere helps their marketing team stay tight, right, with a clear line of sight.

Filed Under: Success Stories

Success Story Life Sciences

A Success Story:  Consistency, Control and Adoption of MLR Processes in the Life Sciences Industry

July 13, 2021 by Francisco Ruiz

The Medical Legal and Regulatory (MLR) process is one of the most critically important and technically challenging processes in the pharmaceutical and life sciences industries. It’s central to all marketing production initiatives. For this particular client, EMMsphere ensured MLR efficiency and stability – and equally important, adoption.

Filed Under: Success Stories

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