After a solution goes live, user satisfaction and sentiment sometimes start to go down, and sometimes the knee-jerk reaction is: throw the software out. But wait! Turns out that’s often not the right conclusion. Here’s how to set the ship straight.
Blog
Measuring Sentiment: One Metric to Rule Them All?
Clients often ask: what is the one metric to best characterize the true state of user sentiment? These days it seems everyone wants information distilled to a single number or soundbite. Well, we’re in luck, there are actually two great candidates – and also a suggestion of own.
Big Learning: From User Training to Organizational Transformation
Training is a key element for success in any marketing technology initiative. That goes without saying. What typically goes with little fanfare, however, is the tremendous potential that training offers. Capturing the potential simply requires fully embracing training as a foundational pillar for transformation.
Shaping Satisfaction: How to Preempt Adoption Challenges at the Source
When discussing user adoption you’ll often hear us talk about user satisfaction. And, you’ll also hear us talk about causality. But there’s one more thing to consider: source. Because while causality tells us what to focus on — source tells us where and when.
Building Adoption: How To Pinpoint Independent & High-Impact Factors
In marketing technology initiatives, adoption always gets a lot of attention. But what do we need to get adoption? It’s about getting to the bottom of it all, finding the initial dominos in a sequence of dominos, to get users to embrace it and ultimately advocate for it.
Thinking Beyond Adoption: Achieving Long-Term User Sustainability
In the world of marketing technology deployment, few topics get more airtime than user adoption. As a result, we’re often asked to articulate our own perspectives on adoption: how are they different? Well, we simply place more emphasis on topics that often get less attention. Let’s explore.
EMMsphere Announces Significant Services Growth and Organizational Expansion Going Into 2022
EMMsphere closed out 2021 with it’s strongest-ever revenue, delivering double-digit growth year-over-year. Now, as 2022 gets started, EMMsphesre is poised to accelerate its growth even more rapidly with significant resource expansion and the formation of three new Innovation Centers.
Platform Decisions: Build vs. Buy vs. Switch (Video)
Sooner or later, as organizations scale their marketing operations, the question arises: is our current Enterprise Work Management (EWM) solution up to the task — or should we build, buy or switch to something different? Here’s our carefully considered approach – see the video!
Platform Decisions: When & How to Build a Case
We’ve all been there before. You look forward and get a foreboding sense that something doesn’t feel right. Something’s got to give. It’s the moment when you’re asked to decide: what Enterprise Work Management platform should your organization standardize on going forward?