Managed Services for Marketing Operations
Our series of posts on platform decisions covers variety of topics that are important to make the case for change, and to formulate a carefully considered platform decision. Now, here are our top-3 words of advice for getting all the juice out of your platform decision.
On Wednesday, September 29th, EMMsphere will have the honor of co-hosting a webinar event with Aprimo. We invite you to join us as we discuss how to make an Enterprise Work Management (EWM) decision that’s right for your marketing organization.
For anyone looking to get a foothold toward a successful DAM implementation, and hoping to avoid pitfalls along the way, two questions inevitably come up. First, where do I begin? And second, how do I get there from here? The good news: a prescriptive approach should help.
When embarking on a DAM transformational journey, where should we start? Well, how about if we start with the end and ask ourselves, what are we really trying to achieve? That would be two things: an Operational System of Record (OSR), and User Adoption.
When embarking on a DAM initiative, make sure you know your DAM customer! Meaning, be clear about the specific target audience that will use your DAM, and focus your DAM development on meeting their specific needs. Geoffrey Moore’s classic Crossing the Chasm shows how it’s done.
When building your DAM Foundation, it’s not a bad idea to remind ourselves of the old saying that the battle is won or lost before it’s ever fought. This statement is often true – which raises the stakes in getting the foundational pieces of your DAM just right.
Building your DAM Solution is incredibly hard work. It’s about solving problems, not going around them. What that really means is we should strive to build a DAM that’s supremely helpful to end users. To achieve that, four key dimensions will come into play.
Building DAM Conformity is about ensuring your DAM’s success for the long-term. This certainly means governance – but a kinder and gentler version that can facilitate and help to maintain, along with Automation, a DAM that’s supremely helpful for end-users.
Among membership-based public interest organizations, but few are as large, vital, and prolifically active as this client, which provides services ranging across healthcare, insurance, educational, employment and retirement benefits – all closely regulated environments. EMMsphere helps their marketing team stay tight, right, with a clear line of sight.