Managed Services for Marketing Operations
When embarking on a DAM transformational journey, where should we start? Well, how about if we start with the end and ask ourselves, what are we really trying to achieve? That would be two things: an Operational System of Record (OSR), and User Adoption.
When embarking on a DAM initiative, make sure you know your DAM customer! Meaning, be clear about the specific target audience that will use your DAM, and focus your DAM development on meeting their specific needs. Geoffrey Moore’s classic Crossing the Chasm shows how it’s done.
When building your DAM Foundation, it’s not a bad idea to remind ourselves of the old saying that the battle is won or lost before it’s ever fought. This statement is often true – which raises the stakes in getting the foundational pieces of your DAM just right.
Building your DAM Solution is incredibly hard work. It’s about solving problems, not going around them. What that really means is we should strive to build a DAM that’s supremely helpful to end users. To achieve that, four key dimensions will come into play.
Building DAM Conformity is about ensuring your DAM’s success for the long-term. This certainly means governance – but a kinder and gentler version that can facilitate and help to maintain, along with Automation, a DAM that’s supremely helpful for end-users.
Among membership-based public interest organizations, but few are as large, vital, and prolifically active as this client, which provides services ranging across healthcare, insurance, educational, employment and retirement benefits – all closely regulated environments. EMMsphere helps their marketing team stay tight, right, with a clear line of sight.
The Medical Legal and Regulatory (MLR) process is one of the most critically important and technically challenging processes in the pharmaceutical and life sciences industries. It’s central to all marketing production initiatives. For this particular client, EMMsphere ensured MLR efficiency and stability – and equally important, adoption.
Some organizations deal in large volumes, and some deal in gargantuan volumes. In the investment management industry, few deal in larger volumes than this client, with over $1.5 trillion under management worldwide, in a highly regulated environment. EMMsphere helped this client achieve speed, compliance – and adoption.
The fundamental issue with maturity models in general, and the well-known “DAM Maturity Model” in particular, is this: they are diagnostic tools focused on measuring levels of proficiency, not prescriptive tools focused on achieving specific outcomes. So where can you find a prescriptive model? Good news: right here!