Managed Services for Marketing Operations
Among membership-based public interest organizations, but few are as large, vital, and prolifically active as this client, which provides services ranging across healthcare, insurance, educational, employment and retirement benefits – all closely regulated environments. EMMsphere helps their marketing team stay tight, right, with a clear line of sight.
The Medical Legal and Regulatory (MLR) process is one of the most critically important and technically challenging processes in the pharmaceutical and life sciences industries. It’s central to all marketing production initiatives. For this particular client, EMMsphere ensured MLR efficiency and stability – and equally important, adoption.
Some organizations deal in large volumes, and some deal in gargantuan volumes. In the investment management industry, few deal in larger volumes than this client, with over $1.5 trillion under management worldwide, in a highly regulated environment. EMMsphere helped this client achieve speed, compliance – and adoption.
The fundamental issue with maturity models in general, and the well-known “DAM Maturity Model” in particular, is this: they are diagnostic tools focused on measuring levels of proficiency, not prescriptive tools focused on achieving specific outcomes. So where can you find a prescriptive model? Good news: right here!
Enterprise-class means high-performance and large-scale. But does any of that matter if users don’t embrace the solution? Somehow in all the technology we forget the obvious: it’s about adoption. And adoption is about getting users to demand the solution, because they believe they’re better off with it than without it.
As brands create more personalized experiences for their audiences, there’s a greater need for more personalized content. Join our webinar to learn how.
Are you planning to implement, are currently implementing, or are you currently managing an enterprise software solution for your company? Think Like a Marketer, and weave that mind set throughout every aspect of your delivery team, and your service delivery model model. Why? Your success will need user adoption, and marketers are all about adoption.
Traditional maturity models are used to determine levels of sophistication across technology deployment initiatives. But while they help gauge levels of DAM proficiency, they don’t inherently drive to DAM success. What would happen if we applied the classic Geoffrey Moore “Crossing the Chasm” entrepreneurial strategy instead?
Come join the EMMsphere team virtually on June 3rd for the kickoff of Aprimo Sync! Virtual Experience 2020!