A Considered Approach to Making the Right Decision
Sooner or later, as organizations scale their marketing operations to meet ever-expanding challenges, the question inevitably arises: is our current Enterprise Work Management (EWM) solution up to the task — or should we build, buy or switch to something different?
The good news is that these decisions all follow similar evaluations, but the stakes get higher from one to the next. Which means the decision itself, and the justification needed, require increasingly deeper analysis — and higher-level approval — for each alternative.
Over the past decade, EMMsphere has helped dozens of clients make platform evaluations, across many different industries, to arrive at a decision that’s best suited to each client’s specific needs.
In this video we present a framework to help guide such decisions, in order to make a case for change, and ultimately to achieve approval.
- Evaluating Fit: can it deliver on needs?
- Assessing Viability: will it resolve issues?
- Estimating Impact: does it make sense economically?
Finally, the presentation video also includes some of our thoughts on how to manage change, in a way that captures the platform’s promise.
By applying this approach, our goal is to help organizations reach a point-of-view that’s right for them – one that will make marketing professionals, CMOs and CFOs happy and confident in their platform decision.
We hope you enjoy the full presentation video below — and by all means, contact us if you have any questions, we’d be delighted to hear from you!