Maximize Marketing Return on Investment with Real-Time Performance Insights
Marketing is an investment that directly affects the financial success of the entire organization. Your goal is to ensure that marketing investment yields a return. Your objective is to gain a better understanding of marketing effectiveness: what works, what doesn’t, and how to allocate budgets to the most promising initiatives. To do this on an enterprise-scale, you need a comprehensive solution that interoperates with multiple data sources – one that provides real-time performance insights every step of the way, so you can change course when needed.
Key Benefits & Targeted Outcomes
Process & Structure
- Consistency across planning, budget & spend processes
- Consistency across spend, forecasting & accounting taxonomy & practices
- Streamlined planning & budget allocation processes & reduced cycle times
- Accountability & clarity on budget allocation & approvals
- Consensus on planning/budgeting milestones & checkpoints
Alignment & Rollup
- Alignment of budget/spend to business/project objectives
- Comprehensive cost allocation & rollup against budgets and plans
- Comprehensive marketing expense allocation & rollup to campaigns & programs
- Reconciliation & cross-alignment with sales/accounting records
- Cross-reference to plans/forecasts & variance analysis
Consolidation & Integration
- Consolidated access to all marketing financial & performance data
- Sales/cost data synchronization across systems of record
- Interoperability with sales, accounting & budgeting systems/tools
- Interoperability with outside agency/partner cost tracking
- Holistic end-to-end marketing effectiveness management & tracking
Compliance & Governance
- Centrally managed review/approval for marketing plans, budgets, expense/cost items
- Controlled adherence to financial, brand, compliance & regulatory guidelines
- Automated compliance exception alerts & notifications
- Comprehensive financial data retention & archival
- Comprehensive financial/performance data security & access management
Visibility & Results
- Single point of view for overall marketing activity effectiveness and ROMI
- Real-time & comprehensive dashboards for marketing budget/spend activity & forecasts
- Real-time & comprehensive dashboards for marketing performance/effectiveness
- Self-service & automatically distributed marketing financial & performance status reports
- Automated & on-time generation of marketing financial records & statements
About EMMsphere Innovation Centers
For over 20 years, EMMsphere has helped marketing organizations align their compliance imperatives, operational processes and technology platforms with their performance goals. This acquired expertise resides and continuously evolves within each of our three Innovation Centers. Learn more here:
Work Management
Content Management
Financial Management