Centralize, Manage & Leverage Your Digital Assets to Drive Positive Business Outcomes
Every day, marketing organizations produce exponentially more content, unleashing an avalanche of marketing materials that need to be distributed across dozens of channels. Your challenge will be ensuring content-related resources, systems and operational processes can approve, consume, manage and distribute that content at an ever-increasing pace. Bottom-line, the goal is to safeguard your brand to drive revenue – while ensuring everyone and everything is adhering to compliance, regulatory and internal policy mandates.
Key Benefits & Targeted Outcomes
Structure & Consistency
- Consistency of taxonomy across teams
- Consistency & completeness of metadata across content types
- Templatized content production workflows based on best practices
- Streamlined content production & delivery processes
- Increased content production volume & throughput
Discovery & Security
- Metadata enrichment & search suggestion
- Search monitoring & optimization
- Role-specific solution capabilities & features
- Role-focused content presentation & experience
- Comprehensive content security & access management
Consolidation & Integration
- Single source of truth for all marketing content
- Interoperability with productivity tools
- Automated content distribution & publishing
- Consolidated content cost tracking & rollup against budgets and plans
- Cross-channel content delivery & deployment
Compliance & Governance
- Centrally managed content review/approval queues & checkpoints
- Controlled adherence to brand, compliance & regulatory guidelines
- Actively managed retention & expiration policies
- Automated exception alerts & notifications
- Comprehensive content retention & archival
Visibility & Results
- Self-service & automatically distributed content status reports
- Real-time dashboards with content activity & insights
- Comprehensive content tracking & monitoring
- Reduced content development & rework time
- Improved content reuse and repurposing
About EMMsphere Innovation Centers
For over 20 years, EMMsphere has helped marketing organizations align their compliance imperatives, operational processes and technology platforms with their performance goals. This acquired expertise resides and continuously evolves within each of our three Innovation Centers. Learn more here:
Work Management
Content Management
Financial Management