Keeping Marketing Teams Insync to Maximize Efficiency & Productivity
Streamlining, optimizing and automating work within today’s marketing operations organizations is a daunting challenge. Marketing organizations are cross-functional, inter-dependent, require a high level of collaboration and operate within an environment where continuous change is a given, maximum speed is required and quality assurance is a mandate. In addition, Work Management solutions must also address the needs of all constituencies — and offer capabilities specific to each.
In the end, all this work drives revenue and builds brand. It begins with strategy, and it continues with budgeting, planning, execution, review, approval and delivery. All while staying on message, within standards, and in full compliance.
Key Benefits & Targeted Outcomes
Process & Structure
- Consistency of workstreams within/across teams
- Templatized production workflows based on best practices
- Streamlined processes
- Consensus & clarity on handoffs, checkpoints, milestones
- Increased production volume & throughput
Collaboration & Flexibility
- Role-specific solution capabilities & features
- Problem/scenario-oriented training & knowledge transfer
- Interoperability with productivity tools
- Personalized task & priority management
- Team-focused experience, communication & presentation
Budget & Time
- Real-time tracking & rollup against budgets and plans
- Time & expense capture & attribution
- Improved resource utilization & allocation
- Reduced response time, cycle time & rework
- Reduced meetings & bottlenecks
Compliance & Governance
- Centrally managed review/approval queues & checkpoints
- Controlled adherence to brand, compliance & regulatory guidelines
- Actively managed retention & expiration policies
- Automated exception alerts & notifications
- Comprehensive security & access management
Visibility & Results
- Single source of truth for all marketing work, content & resources
- Self-service & automatically distributed status reports
- Alignment of work/tasks to business/project objectives
- Real-time productivity/efficiency measurements & insights
- Dashboards across consolidated plan, budget, project & sales data
About EMMsphere Innovation Centers
For over 20 years, EMMsphere has helped marketing organizations align their compliance imperatives, operational processes and technology platforms with their performance goals. This acquired expertise resides and continuously evolves within each of our three Innovation Centers. Learn more here:
Work Management
Content Management
Financial Management