• Skip to main content

EMMsphere

Managed Services for Marketing Operations

  • Services
    • Services Overview
    • Advisory & Strategy
    • Solution Implementation
    • Solution Change Management
    • Solution Support
    • User Training
    • User Change Management
    • User Support
  • Practices
    • Practices Overview
    • Work Management
    • Content Management
    • Financial Management
  • Partners
  • Resources
    • Blog
    • News
    • Events
    • Success Stories
    • Videos
    • Collateral
  • About
    • Our Team
    • Testimonials
  • Contact

What Does It Mean to be Enterprise-Class?

March 10, 2021 by Francisco Ruiz

Frankly With Francisco – What Does It Mean To Be Enterprise Class

We all know enterprise-class means high-performance and large-scale.  But let’s be honest with ourselves:  does any of that really matter if users don’t willingly embrace the solution?  Somehow in all the technology we forget the obvious:

Adoption is the name of the game.

Now of course, adoption is one of those topics that certainly gets a lot of airplay out there.  When you go to conferences you’ll certainly hear a lot of discussion about that. And generally, the narrative you’ll hear is that adoption is about getting users to use the solution, and governance is the way to achieve it.

Sure, I’ll agree with that to some extent:  governance is certainly necessary.  But, it’s not sufficient.

Because if you rely too heavily on governance to get users to use the solution, then over the long term it won’t be sustainable.  That’s why I think the challenge is actually much deeper than simply getting users to use the solution:

Adoption is about getting users to demand the solution – because they believe they’re better off with it than without it.

So how can we get users to believe they’ll be better off, and to believe it out of their own experience, not because of some governance mandate?

Maybe the answer is right there in front of us, hiding in plain sight:

  • It’s about being helpful and showing users how to use the solution, and helping them to understand how to solve problems within the context of the solution
  • It’s about continually adapting the solution to user needs, because those needs are inevitably going to evolve over time
  • It’s about ensuring sustainability by dedicating the right resources over the long term, not just during rollout

And if we can do all that in a pleasant and friendly manner, and maybe even with a little personal touch on top…well, that’s even better than adoption.  That’s like magic.

Anyway, I hope you enjoy the video of my full presentation below – and cheers, everyone!

  • Video: Diagnostic Services for Aprimo
  • Video: Diagnostic Services for Workfront
  • Video: Solution Implementation for Aprimo
  • Video: Solution Alignment
  • Webinar:  The Convergence of DAM & Production Workflow — a Combination to Drive Adoption, Compliance & Productivity
  • Platform Decisions: Build vs. Buy vs. Switch (Video)
  • Better DAM Maturity Modeling: An Outcome-Driven Approach

 

FacebookTweetLinkedInEmail

Filed Under: Videos

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • About
  • Privacy Policy
  • Terms of Service
  • Contact

Copyright © 2003–2023 • EMMsphere, LLC.

Share this ArticleLike this article? Email it to a friend!

Email sent!