An Increasingly Compelling Opportunity
On Thursday, February 24th 2022, EMMsphere had the honor of co-hosting a webinar event with the Content Marketing Institute. This webinar featured insights we’ve gained from over a decade of experience in designing and deploying Marketing Work Management (MWM) and Digital Asset Management (DAM) solutions.
Now, we invite you to watch the webinar videos, where our very own Francisco Ruiz talks about how to leverage the combination of DAM and Production Workflow throughout all stages of an enterprise-scale DAM initiative.
The Convergence of DAM & Production Workflow:
A Combination to Drive Adoption, Compliance & Productivity
Presenter: Francisco Ruiz, SVP Advisory Services, EMMsphere
Co-Host: Stephanie Stahl, General Manager, Content Marketing Institute
As DAM platforms expand their native workflow capabilities, and Marketing Work Management platforms get smarter about embedding DAM within their sophisticated Production Workflow engines, an increasingly compelling opportunity exists to take advantage of the DAM + Workflow combination across the enterprise.
Why is this combination important? Where do you start? What key things should you do to capture the potential?
This presentation explores:
- How marketing organizations can take a more holistic view of their combined DAM + Workflow capabilities
- How a clever combo of DAM + Workflow can improve platform adoption, asset compliance and operational productivity
We hope you enjoy the videos below — we’ve included both the live webinar recording (with Q&A), as well as the full presentation only (in high-quality 1080p). And by all means, contact us if you have any questions, we’d be delighted to hear from you!
Live Webinar Recording (With Q&A):
Full Presentation Only (High-Quality 1080p):