Managed Services for Marketing Operations
As DAM platforms expand their workflow capabilities, and Marketing Work Management platforms get smarter about embedding DAM within their production workflow engines, an increasingly compelling opportunity exists to take advantage of the DAM + Workflow combination. This webinar explores how to get the most out of this great combo.
Sooner or later, as organizations scale their marketing operations, the question arises: is our current Enterprise Work Management (EWM) solution up to the task — or should we build, buy or switch to something different? Here’s our carefully considered approach – see the video!
The fundamental issue with maturity models in general, and the well-known “DAM Maturity Model” in particular, is this: they are diagnostic tools focused on measuring levels of proficiency, not prescriptive tools focused on achieving specific outcomes. So where can you find a prescriptive model? Good news: right here!
Enterprise-class means high-performance and large-scale. But does any of that matter if users don’t embrace the solution? Somehow in all the technology we forget the obvious: it’s about adoption. And adoption is about getting users to demand the solution, because they believe they’re better off with it than without it.