After a solution goes live, user satisfaction and sentiment sometimes start to go down, and sometimes the knee-jerk reaction is: throw the software out. But wait! Turns out that’s often not the right conclusion. Here’s how to set the ship straight.
Clients often ask: what is the one metric to best characterize the true state of user sentiment? These days it seems everyone wants information distilled to a single number or soundbite. Well, we’re in luck, there are actually two great candidates – and also a suggestion of own.
Training is a key element for success in any marketing technology initiative. That goes without saying. What typically goes with little fanfare, however, is the tremendous potential that training offers. Capturing the potential simply requires fully embracing training as a foundational pillar for transformation.
When discussing user adoption you’ll often hear us talk about user satisfaction. And, you’ll also hear us talk about causality. But there’s one more thing to consider: source. Because while causality tells us what to focus on — source tells us where and when.
In marketing technology initiatives, adoption always gets a lot of attention. But what do we need to get adoption? It’s about getting to the bottom of it all, finding the initial dominos in a sequence of dominos, to get users to embrace it and ultimately advocate for it.
In the world of marketing technology deployment, few topics get more airtime than user adoption. As a result, we’re often asked to articulate our own perspectives on adoption: how are they different? Well, we simply place more emphasis on topics that often get less attention. Let’s explore.
We’ve all been there before. You look forward and get a foreboding sense that something doesn’t feel right. Something’s got to give. It’s the moment when you’re asked to decide: what Enterprise Work Management platform should your organization standardize on going forward?
Let’s talk about the first major area to consider when contemplating a decision on whether or not to switch work management solutions, which is about evaluating the overall fit of both the current and alternate platform’s capabilities within the context of your organization’s needs.
The second area of consideration in a platform decision is about evaluating the viability of both the current and alternate, or switch, platforms. This involves understanding current user sentiment, anticipating the sustainability of the solutions over time, and gauging the plausibility of achieving your objectives.