Managed Services for Marketing Operations
Most DAM programs don’t fail because of the software: they fail because of what’s underneath it. In this quick-reference guide, EMMsphere breaks down the recurring patterns that quietly derail content operations programs before they ever get off the ground.
Today’s reality. More and more content is requested, needed and produced. And from more and more people and parts of the organization. This can get messy. So can you clean this up, and make it scale? Of course you can – if you approach it the right way.
Daniel Clarke, our Workfront practice lead, breaks down what Workfront MCP means for AI-powered workflows and how to turn it on responsibly.
Every martech vendor has an AI story. Aprimo’s Elite AI is different. Their argument is not “we added AI.” It’s that AI was built into the platform as a set of coordinated agents that plan, catalog, critique, and check content, not just generate it.
AI amplifies whatever data you feed it. Before AI can deliver trustworthy predictive insights, the underlying data architecture, and how work is captured, structured and governed has to be fixed first.
Each of the four companies below came to EMMsphere with the same underlying belief: if the process is off, fractured, complex, misaligned, broken, go buy more software. Every one of them learned the same lesson.
There’s a kind of organizational optimism that kicks in when someone pitches martech democratization. The idea is seductive: let regional teams run their own campaigns, give product marketers direct access to the data, let sales spin up their own email sequences.
When we think about Workfront or any new implementation, we usually break it into people, process, and data. And every time, people are the part that is going to change. They are also the part that is most valuable.
The short answer: your MLR and Creative teams are fighting because your systems are set up to make them fight. The adversarial dynamic is a predictable output of disconnected tools, misaligned processes, and no shared definition of what a “record” is or who owns it.