To meet your marketing performance objectives, you need flawless execution — and that starts with a solid marketing plan built on actionable insights and reliable data.
Articles
Adobe’s Workfront Planning — Reach Your Chartered Destination
Marketers tackling the turbulent water of annual planning often feel like they’re lost at sea – without the visibility, tools, or support to stay the course. But hope is on the horizon! Adobe’s new Workfront Planning module, paired with EMMsphere’s expert team, will help you confidently navigate towards your chartered destination.
10 Best Practices for Driving User Adoption & Advocacy
Are you a stakeholder, project team member, or user of an enterprise software solution? If so, this 4-minute read about building user advocacy & improving user satisfaction should be valuable.
The Answer Lies Within: Uncovering Priorities to Dramatically Improve User Satisfaction
After a solution goes live, user satisfaction and sentiment sometimes start to go down, and sometimes the knee-jerk reaction is: throw the software out. But wait! Turns out that’s often not the right conclusion. Here’s how to set the ship straight.
Measuring Sentiment: One Metric to Rule Them All?
Clients often ask: what is the one metric to best characterize the true state of user sentiment? These days it seems everyone wants information distilled to a single number or soundbite. Well, we’re in luck, there are actually two great candidates – and also a suggestion of own.
Big Learning: From User Training to Organizational Transformation
Training is a key element for success in any marketing technology initiative. That goes without saying. What typically goes with little fanfare, however, is the tremendous potential that training offers. Capturing the potential simply requires fully embracing training as a foundational pillar for transformation.
Shaping Satisfaction: How to Preempt Adoption Challenges at the Source
When discussing user adoption you’ll often hear us talk about user satisfaction. And, you’ll also hear us talk about causality. But there’s one more thing to consider: source. Because while causality tells us what to focus on — source tells us where and when.
Building Adoption: How To Pinpoint Independent & High-Impact Factors
In marketing technology initiatives, adoption always gets a lot of attention. But what do we need to get adoption? It’s about getting to the bottom of it all, finding the initial dominos in a sequence of dominos, to get users to embrace it and ultimately advocate for it.
Thinking Beyond Adoption: Achieving Long-Term User Sustainability
In the world of marketing technology deployment, few topics get more airtime than user adoption. As a result, we’re often asked to articulate our own perspectives on adoption: how are they different? Well, we simply place more emphasis on topics that often get less attention. Let’s explore.