Managed Services for Marketing Operations
In marketing technology initiatives, adoption always gets a lot of attention. But what do we need to get adoption? It’s about getting to the bottom of it all, finding the initial dominos in a sequence of dominos, to get users to embrace it and ultimately advocate for it.
In the world of marketing technology deployment, few topics get more airtime than user adoption. As a result, we’re often asked to articulate our own perspectives on adoption: how are they different? Well, we simply place more emphasis on topics that often get less attention. Let’s explore.
We’ve all been there before. You look forward and get a foreboding sense that something doesn’t feel right. Something’s got to give. It’s the moment when you’re asked to decide: what Enterprise Work Management platform should your organization standardize on going forward?
Let’s talk about the first major area to consider when contemplating a decision on whether or not to switch work management solutions, which is about evaluating the overall fit of both the current and alternate platform’s capabilities within the context of your organization’s needs.
The second area of consideration in a platform decision is about evaluating the viability of both the current and alternate, or switch, platforms. This involves understanding current user sentiment, anticipating the sustainability of the solutions over time, and gauging the plausibility of achieving your objectives.
Of all the considerations that go into a platform decision, estimating economic impact may be the most difficult. Your CMO will need it to build a compelling case, and your CFO will second-guess any assumptions you make. The good news: our Impact Model can help you satisfy both!
CMOs need a compelling estimated impact in order to get approval for a platform switch. However, CFOs may be a bit more demanding – they’ll probably ask: how much variance can we have in our assumptions, and still come out ahead? Here’s how to answer with confidence.
Let’s combine everything we saw in our earlier posts about platform fit, viability, impact – are there any interesting observations we might glean? Yes! It turns out that certain platform differentiators are directly linked to productivity, which in turn drive economic impact.
When organizations embark on a platform decision, they also think about change management. But what does that mean in our world of enterprise work management? Well, several things. But it’s the logistics, usage and behavior side of change that be the most important.