Managed Services for Marketing Operations
When building your DAM Foundation, it’s not a bad idea to remind ourselves of the old saying that the battle is won or lost before it’s ever fought. This statement is often true – which raises the stakes in getting the foundational pieces of your DAM just right.
Building your DAM Solution is incredibly hard work. It’s about solving problems, not going around them. What that really means is we should strive to build a DAM that’s supremely helpful to end users. To achieve that, four key dimensions will come into play.
Building DAM Conformity is about ensuring your DAM’s success for the long-term. This certainly means governance – but a kinder and gentler version that can facilitate and help to maintain, along with Automation, a DAM that’s supremely helpful for end-users.
Are you planning to implement, are currently implementing, or are you currently managing an enterprise software solution for your company? Think Like a Marketer, and weave that mind set throughout every aspect of your delivery team, and your service delivery model model. Why? Your success will need user adoption, and marketers are all about adoption.
Changing behavior isn’t easy. No secret there. Every day, we help clients navigate and respond to Marketing change. We get to shape the tools they use and help them adapt to those changes. So, when a group like us is asked to change – we take note!
EMMsphere’s resident information professional Laura Fu shares her thoughts on the value that a librarian adds to a DAM implementation.
I recently had the pleasure of hearing Ted Rubin present as a keynote speaker in Munich Germany. He grabbed my attention immediately with his passion and high energy within the first five seconds of his presentation.