On Wednesday, September 29th, EMMsphere will have the honor of co-hosting a webinar event with Aprimo. We invite you to join us as we discuss how to make an Enterprise Work Management (EWM) decision that’s right for your marketing organization.
EWM Platform Decisions: Build vs. Buy vs. Switch
Wednesday, September 29th 2021, 12:00pm – 1:00pm EDT
Sooner or later, as enterprise-class organizations scale their marketing operations to meet ever-expanding challenges, the question arises: is our current Enterprise Work Management solution up to the task – or should we build, buy or switch to something different?
The good news is that build, buy and switch follow similar evaluations. But the stakes get higher from one to the next. Therefore the decision, and the justification required, will need deeper analysis and higher-level approval for each alternative.
In this session we’ll present a framework to guide EWM platform decisions. We’ll also show how to make a case for change – and approval. Topics will include:
- Examples for assessing the fit & viability of EWM platforms
- An impact & cost justification model for “switch” decisions
By applying our approach to build vs. buy vs. switch, the goal is to help organizations reach a point-of-view that’s right for them – one that will make marketing professionals, CMOs and CFOs happy and confident in their platform decision.
Presenter: Francisco Ruiz, SVP of Advisory Services, EMMsphere
Co-Host: Eli Logan, SI Partner Manager, Aprimo