On Tuesday, March 26th, EMMsphere will have the honor of presenting the first event in our upcoming 2019 Webinar Series. This will be a series of webinars hosted by the EMMsphere team and featuring presentations with leading industry thought leaders. We look forward to discussing interesting topics across the digital asset management landscape, as well as marketing technology in general.
For this first event in the series, we invite you to join us as we talk about how to achieve large-scale digital asset ingestion by leveraging the right blend of technology, structure and process.
Digital Asset Ingestion: Achieving the Right Blend of Technology, Structure & Process
Tuesday, March 26th 2019, 12:00pm – 1:00pm EST (4:00pm – 5:00pm GMT)
Digital Asset Management (DAM) administrators at large organizations face a daunting challenge: getting thousands of assets ingested into their DAM platform on a regular basis. At scale, this challenge can be overwhelming. Fortunately, sophisticated technology exists to tackle the problem.
But technology alone won’t address the entire challenge, because the issues involved actually begin long before the moment of ingestion, and end long after. For example, structure, process and governance need to be carefully defined and put in place early-on, and librarian, monitoring and support resources should be continually deployed thereafter.
This webinar will showcase an advanced asset ingestion technology available today from Microstock Solutions that’s purposely designed for large-scale environments. It will also discuss the critical beyond-technology processes, capabilities and resources that should surround ingestion technology in order to ensure success across the entire digital asset life cycle.
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