Are you planning to implement, are currently implementing, or are you currently managing an enterprise software solution for your company? Think Like a Marketer, and weave that mind set throughout every aspect of your delivery team, and your service delivery model model. Why? Your success will need user adoption, and marketers are all about adoption.
I recently had the pleasure of hearing Ted Rubin present as a keynote speaker in Munich Germany. He grabbed my attention immediately with his passion and high energy within the first five seconds of his presentation.