Are you planning to implement, have begun implementing or are currently managing an enterprise software solution for your company? My advice, regardless of where you are on your solution management journey, is to “Think Like a Marketer” and weave that mind set throughout your solution management team and service delivery model to ensure you get to your destination with all users and stakeholders on board. Why? Because to be successful you’ll need user adoption, and marketers are all about “user adoption.”
I recently had the pleasure of hearing Ted Rubin present as a keynote speaker in Munich Germany. He grabbed my attention immediately with his passion and high energy within the first five seconds of his presentation.