EMMsphere is pleased to announce that we’re a proud sponsor of the Henry Stewart DAM New York 2018 Conference on May 3-4!
Henry Stewart DAM is the world’s largest conference dedicated to Digital Asset Management. It’s a great event that talks about all things DAM-related – from learning about industry trends, to hearing great keynote addresses from industry experts, to sharing experiences with other DAM-minded people from all over the world.
(Registration Closed)
Several of our very own EMMsphere team members will be giving talks on various DAM-related topics, and they’ll also be participating in roundtable discussions, all of which are indicated below.
So come join us in New York City on May 3rd & 4th – we look forward to seeing you there!
Achieving Creative Empowerment: Demand what you Bought
Date: Thursday, May 3rd at 12:20pm – 12:50pm
Topic: Buying enterprise level DAM software is a unique challenge. It requires a high degree of IT knowledge to understand the technical requirements that goes into the implementation, yet it’s procured for people with little technical knowledge. Creatives typically have a minority voice through the buying and implementation process and consequently are often disappointed with the end result, as what they were told they were getting is often unclear, misleading, not particularly helpful to their day-to-day needs, or not even possible. But, creatives and end-users in general do have a critically important voice that in many respects determines the ultimate success or failure of the DAM initiative itself.
This discussion will focus on how creative users can be clear from the beginning about their requirements and how to vet potential vendors to ensure they purchase the right solution. It will also explain some key actions necessary during the implementation stage to ensure that when the DAM is rolled out that marketing, IT and creatives are all happy.
Speakers:
- Francisco Ruiz, SVP of Practice Development & Advisory Services, EMMsphere
- Amanda Eldridge, Director of Alliances US, censhare
TechLab: Life After Implementation
Date: Thursday, May 3rd at 1:45pm – 2:20pm
Topic: Over the life of your solution, you will spend more time, money and effort making changes to your solution than when you first implemented it and rolled it out. Why is this? Because once you go live, users have moved in and are using the solution to support their real day-to-day work activities. You will now need to shift your change management focus from end user “buy-in” (during implementation) to end user “adoption” (post implementation). We will be sharing best practices for developing a post implementation Solution Change Management model that will streamline your process for managing solution change requests and that will maximize user adoption, keep your solution aligned to your business, and your users aligned to your solution.
Speakers:
- Craig Beall, President, COO, EMMsphere
- Chris Kahler, CEO, EMMsphere
Roundtable: Moving up the Marketing Metadata Maturity Curve
Date: Thursday, May 3rd at 2:50pm – 3:40pm
Topic: The challenge is to harmonize metadata across marketing and IT systems when the stakeholders are not the same – theory was easy compared to the reality of doing it. The panel will explore and help to establish who is, and who should be, responsible, and for what. This panel discusses lessons drawn from organizations at different levels of maturity when deploying marketing metadata standards and taxonomies. It will cover:
- How to get started
- Who should be involved and what they should do
- Best places to begin the kick-starting
Moderator: Stephanie Lemieux, President & Principal Consultant, Dovecot Studio
Panelists:
- Leah Hammes, Global Digital Content Manager, McCormick & Co.
- Wenda Kossina, Business Solutions Expert, Product Information, Nestle Purina PetCare North America
- Francisco Ruiz, SVP of Practice Development & Advisory Services, EMMsphere
Roundtable: How to Narrow the Gap between Expectation and Results in DAM Initiatives
Date: Friday, May 4th at 9:30am – 10:00am
Topic: DAM initiatives are particularly challenging. It is not uncommon to be promised one thing during the sales cycle, then go through a long deployment cycle often lasting over a year, and finally end up at roll-out time very disappointed with the outcome. Panelists on this roundtable will discuss ideas and recommendations for narrowing or closing that gap between the initial promise and the eventual disappointment that is so often experienced in DAM implementation initiatives.
Moderator: Francisco Ruiz, SVP of Practice Development & Advisory Services, EMMsphere
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