As brands move head-first into creating more personalized experiences for their audiences, there’s a greater need for more and more content to fuel the needs of individual audiences. You’d think this fast-paced consumption of digital media would be a marketer’s dream, but managing it in a way that lets you track all of the components of your brand’s story can get messy. That’s where digital asset management (DAM) comes in.
Join Theresa Regli, renowned DAM consultant, and our own Francisco Ruiz, SVP of Advisory Services, for a deeper look into the world of managing digital assets across every step of the user experience. Topics to be covered include:
- How DAM fits into the digital marketing framework and can enable organizations to craft personalized user experiences
- Best practices to manage content efficiently, from simplifying the search process to creating a workflow internal team and external collaborators
- Common pitfalls that marketers and creatives make when getting started with digital asset management and how to work through them
Manage Your Digital Content Overload
More Personalization Means More Assets
Wednesday, March 17, 2021 at 1:00 – 2:00 PM EST
Speakers:
Theresa Regli, Founder & Director, Vox Veritas Digital
Francisco Ruiz, SVP Advisory Services, EMMsphere
Moderator:
Jess Pelini, Senior Marketing Manager, censhare
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