On Wednesday, October 14th, EMMsphere will have the honor of presenting a webinar event at the Aprimo Sync! Season 2 webcast series. This event will be hosted by Aprimo and will feature insights we’ve gained from many years in the field in designing and deploying Digital Asset Management (DAM) solutions.
We invite you to join us as we talk about how to apply an outcome-driven approach to achieving DAM success.
DAM Maturity Modeling: An Outcome-Driven Approach
The Entrepreneurial Framework for Building Enterprise-Class DAM
Wednesday, October 14th 2020 at 11:30am – 12:30pm EST
Maturity models are useful tools to determine levels of sophistication across technology deployment initiatives. And in our world of Digital Asset Management there are a number of well-known maturity models, which typically feature a diagnostic and assessment-driven methodology.
But while those help gauge levels of DAM proficiency – they don’t inherently drive to DAM success.
What would happen if we applied the classic Geoffrey Moore entrepreneurial-oriented strategy instead?
In this session we’ll explore what such an approach might look like, and we’ll discuss how we can methodically “cross the chasm” to achieve the two ultimate outcomes for DAM: an operational system of record (OSR) and user adoption.
Speaker: Francisco Ruiz, SVP of Advisory Services & Practice Development, EMMsphere
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