On Thursday, September 26th, EMMsphere will have the honor of presenting a webinar event alongside Aprimo, one of our longstanding business partners. This event will be hosted by Aprimo and will feature insights we’ve gained from many years in the field in designing and deploying Digital Asset Management (DAM) and Production Workflow solutions.
We invite you to join us as we talk about how to leverage the combination of DAM and Production Workflow throughout all stages of an enterprise-scale DAM initiative.
The Convergence of DAM and Production Workflow – a Combination to Drive Adoption, Compliance & Productivity
Thursday, September 26th 2019 at 12:00pm – 1:00pm EST
As DAM platforms expand their native workflow capabilities, and Marketing Resource Management platforms get smarter about embedding DAM within their sophisticated Production Workflow engines, an increasingly compelling opportunity exists to take advantage of the DAM + Workflow combination across the enterprise.
Why is this combination important? Where do you start? What key things should you do to capture the potential?
This session will explore how marketing organizations can take a more holistic view of their combined DAM + Workflow capabilities. It will also discuss ideas on how a clever combo of DAM + Workflow can improve platform adoption, asset compliance and operational productivity.
Speaker: Francisco Ruiz, SVP of Advisory Services & Practice Development, EMMsphere
Moderator: Uran Kabashi, Manager of Demand Generation Account Based Marketing, Aprimo