On April 25th, EMMsphere will have the pleasure of speaking at the Henry Stewart DAM 2018 webinar series. This is a series of webinars held in the days and weeks leading up to the Henry Stewart DAM New York 2018 conference, and covers many interesting topics across the digital asset management landscape.
We invite you to join us as we talk about how to make sure you end up with everything you bargained for when you embark on an enterprise-scale DAM initiative.
Achieving Creative Empowerment: Demand what you Bought
Wednesday, April 25th 2018 at 12:00pm EST
Buying enterprise level DAM software is a unique challenge. It requires a high degree of IT knowledge to understand the technical requirements that goes into the implementation, yet it’s procured for people with little technical knowledge. Creatives typically have a minority voice through the buying and implementation process and consequently are often disappointed with the end result, as what they were told they were getting is often unclear, misleading, not particularly helpful to their day-to-day needs, or not even possible. But, creatives and end-users in general do have a critically important voice that in many respects determines the ultimate success or failure of the DAM initiative itself.
This discussion will focus on how creative users can be clear from the beginning about their requirements and how to vet potential vendors to ensure they purchase the right solution. It will also explain some key actions necessary during the implementation stage to ensure that when the DAM is rolled out that marketing, IT and creatives are all happy.
- Francisco Ruiz, SVP of Practice Development & Advisory Services, EMmsphere
- Amanda Eldridge, Director of Alliances US, censhare
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