Managed Services for Marketing Operations
The fundamental issue with maturity models in general, and the well-known “DAM Maturity Model” in particular, is this: they are diagnostic tools focused on measuring levels of proficiency, not prescriptive tools focused on achieving specific outcomes. So where can you find a prescriptive model? Good news: right here!
Enterprise-class means high-performance and large-scale. But does any of that matter if users don’t embrace the solution? Somehow in all the technology we forget the obvious: it’s about adoption. And adoption is about getting users to demand the solution, because they believe they’re better off with it than without it.